Law enforcement is in the business of making enemies. Whether they like it or not, it is what they do when they do their job every day. Therefore, it is important for these people to have the social media privacy they deserve online. However, they rarely ever get it because the social media systems do not manage the privacy needs of their clients very well. This makes using the social media systems very dangerous for most law enforcement agents because of the high amount of enemies that could be looking for them and any information about them on the internet. Unfortunately, most of the systems on the internet default to allowing everyone to see every post a user makes on their system. Not only that, but they also allow all profiles and their associated information to be viewed by friend, family, or foe alike. This is a massive security issue for most law enforcement and why most of the social media systems are not useful to them.
Business leaders also have the same problem with the social media systems. They are the leaders in the community and it is very unlikely that they have not made enemies on their way to success. Some of these enemies are very dangerous and should not know who the business leader is friends with and where their family is located as well. All of these things could become very dangerous knowledge. Therefore, the use of social media networks are very dangerous for them if the social media system does not have the right protocols in place to defend them from attacks from former employees or former business rivals (sometimes even current ones).
Finally, political leaders and candidates are people who need to be very careful as well. Even though they need the systems to generate support for what they do. They must also be very careful about how they use the systems because using the systems incorrectly will reveal a lot of information that people should not know about them. A political leader or candidate is in the business of hiding certain aspects of themselves or certain facts about themselves. This is not good or bad, it just is the way that the game is played. Therefore, the social networks must learn to help these people manage their social media privacy or they (the candidates or leaders) will find that they are left out in the cold when it comes time to generate votes. Again, the social media outlets that exist at this point do not do this well.
A social media network does not handle the needs of their clients well because the needs of the clients do not match the needs of the social networking platform. The social networking platforms that exist have never charged for their services. Therefore, a change in this system would cause the social media systems to lose many of their current users. The way they monetize the system is through advertising, and the way they entice people to advertise through their networks is by the amount of information that exists about the consumers on their network. Therefore, they cannot and will not stop collecting information and endangering the livelihoods of certain types of people within the populace.
In conclusion, the social networks should care more about keeping things that their clients need to have private, they will not do so until forced to do so by the government. There is far too much money at stake and the social media systems (and certain business leaders who make money off of the information) that will fight to keep things the way they are for better or worse. Therefore, law enforcement officials, politicians, and business leaders should seek more secure ways of communicating or find sites that give them more privacy then the other forms of communication.
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